Tassajara Stories 1

Fred Rohe

Fred Rohe opened this store in San Francisco in 1965 and changed the name to New Age Natural Foods. It was the prototype for health food stores across the USA. He then opened a natural foods supermarket in Palo Alto in 1970, which was the prototype for Whole Foods, which first opened in 1980. from lloydkahn.com this page

Fred Rohe passed February 28, 2023 in Lake County California. He had had a severe stroke three years earlie. Fred was 86. - thanks Ann Henderson